Authority And Authority - 1751 Words

A society is rooted in and cannot last without a form of authority. Authority is seen as a necessary figure, be it subtle or overpowering. Nations, cities, and people all follow a higher authority that typically strives to provide leadership and rules, and without this, social order would not remain intact. Obedience to authority is a topic that is very open ended, leaving many to question what the effects of authority are, if people always have the inclination to obey the authority figure, and what the effects of obedience and disobedience are and how they relate. We see examples of authority everywhere. The Bible, wars, and modern society all have countless instances of both good and bad leaders and authority figures. Nicole Biggart and Gary Hamilton talk about how for authority to be effective, it must institute its power in a way that already copes with the standing beliefs of the people it has authority over. In doing so, the authority figure must make it apparent that what the y are administering is morally acceptable and a requirement for their people. We see a prominent example of this with Adolf Hitler and the Nazi Party. He takes absurd laws, makes them seem okay, and his country follows their leader. Theorists have recognized that personal power in organizations is both a matter of structure, having a position of authority, and individual skill in understanding and manipulating organizational processes (Biggart, Hamilton). This means that the authority figureShow MoreRelatedPower, Authority, And Authority3961 Words   |  16 PagesPower and authority have become central towards the decision-making process in the social environment. As a student, power and authority are fascinating factors based on the leadership position held by the institution. Developing an understanding of power and authority from a personal perspective is towards understanding how the two concepts differ, relate or overlap in the decision-making process. There are diverse reason s as to why power and authority are central in organising constructively withinRead MoreAuthority, Authority And Legal Authority1516 Words   |  7 Pagesinfluence, command† (McCormack, 2001), the concept of â€Å"authority† prescribes the normative rules of correct and incorrect ways to do certain things in the sphere of social control, and describes a person as being an authority regarding his or her proficiency, training and wisdom in the sphere of knowledge (Peters, 1966). Teachers are responsible for promulgating, maintaining and perpetuating the authority of social control, and positioned as authorities on the knowledge that they are required to transmitRead MoreThe Blind Obedience And Authority1237 Words   |  5 PagesBlind Obedience to Authority Millions of people were killed in Nazi Germany in concentration camps however, Hitler wouldn’t have been able to kill them all, nor could just a handful of people. Obedience is when society influences where/ when an individual acts in response to a direct order from another individual, who is usually the authority figure. It is assumed that without such an order the person would not have acted in this way. In order to obey authority, the obeying person has to acceptRead MoreAuthority, Accountability Responsibility2841 Words   |  12 PagesAUTHORITY, ACCOUNTABILITY RESPONSIBILITY By Yusop B. Masdal I. INTRODUCTION Delegation  (or  deputation) is the assignment of authority and responsibility to another person (normally from a manager to a subordinate) to carry out specific activities (Blair, gerald 2002). However the person who delegated the work remains accountable for the outcome of the delegated work. Delegation empowers a subordinate to make decisions, i.e. it is a shift of decision-making authority from one organizationalRead MoreThe Delicate Topic of Authority1384 Words   |  5 PagesAuthority is one of the most critical topics today, now that it is the age where children are more liberated and the society is more open minded. It is budding to be the most delicate issue today. Today more and more people question their authorities and have been becoming more of a problem of many nations. Authority in this study is interpreted as a person with ability to influence or suggest for a separate response for a certain stimuli. This study is concerned with the association of judgmentRead MoreThe Problem Of The Classroom Authority858 Words   |  4 Pagesas â€Å"Is that where that book goes?†, â€Å"What did you forget to put on your paper?†, and â€Å"Would you like to sit down?† you lose your credibility as the classroom authority. I am writing concerning this issue because of my desire to share with you information I have recently learned in relation to the differences in characteristics of authority between white, working-class communities and black, poverty stricken communities. I will also explain the linguistic concept code-switching, which is the abilityRead MoreA True Authority Figure989 Words   |  4 Pagesto consider committing suicide (â€Å"Cyber Bullying Facts†). My condolences go to those impacted by the tragic loss. A situation like this couldn’t have ended any worse, however it should have resolved less painfully by authority figures. Throughout Phoebe Prince’s story a true authority figure appears to be missing entirely. Phoebe Prince, 15 years old, moved from County Clare in Ireland to South Hadley looking to continue enjoying the teenage life. Only to come to find out, students in a little townRead MoreAuthority in the Public Services - Essay2048 Words   |  9 PagesAuthority in the public services Authority means the right or power to enforce rules or give orders. To do this they need legislations to enforce their laws, to function properly the uniformed pubic services need to have legislations. The extent of authority relates to the limit of control held by an individual or organisation. The limit of control is governed by the job description of the role, as well as the jurisdiction, with authority coming either from statute or company policy. An exampleRead MoreAuthority And Structure At A Young Age808 Words   |  4 Pageswhat I believe are the three most directly connected (1) Authority and Structure (2) Self-Control (3) Discipline. Now let us take a look closer at these three specific values - authority, self-control, and discipline. God established authority and Structure and we are expected to submit to its structure. Authority comes in many forms and in many styles. We learn authority and structure at a young age. Dad and mom are the first authority we are introduced to as a baby. We learned to depend on themRead MoreWe Must Obey And Obey Authority1184 Words   |  5 Pagesit is always necessary to obey authority. This is such a normalized function of everyday life, that it has resulted in us losing sight of our own moral convictions. Not every act of this expected obedience is conscious. We have fell into the habit of obeying first and asking questions later. Even worse than that, we have developed a more destructive habit of not questioning authority at all. Our moral judgements have became clouded by our understanding of authority as well as the desire and expectation

Data Mining and the US Government Essay - 3950 Words

Data Mining and the US Government Introduction On the morning of September 11, 2001, millions of Americans, and many more around the world, woke up to heart-wrenching news of a horrific magnitude. Two planes had collided into the twin towers of the World Trade Center in New York, a third rammed into the Pentagon in Washington, D.C., and yet a fourth crash-landed in Philadelphia. All victims of this carefully planned act of terrorism, several hundreds of innocent lives were lost in the direct assaults on the planes, a couple of thousand more were injured or killed from the damage caused by the attacks, and hundreds more were sacrificed in the rescue attempts.[1] It is unthinkable that such a large scale operation could have been†¦show more content†¦What is Data Mining? Data mining is essentially the ability to discover new information by exploring through various databases of existing information. According to Laura and Jack Cook, data mining facilitates the discovery of previously unknown relationships among the data. †¦These operations present results that users already intuitively knew existed in the database.[2] As an example, let us take a school system consisting of three databases: one which stores the student profiles consisting of name and identification number, another to store student grades based on identification number, and the last one stores all the transactions at the bookstore through the student identification card. This is a simple example, but it should illustrate our point. Alone, the separate databases might not tell us much. With data mining techniques, the process might be able to tell us that in a particular school year, students of a certain ethnic background obtained above a 3.0 GPA, or that the bookstore sold mostl y engineering books to students last year, or even that students who obtained above a 3.0 GPA were ones who bought engineering books. More specifically, the technology might be smart enough to associate that John Doe from Ireland had a 3.32 GPA in his engineering classes, even though he did not buy any engineering books from the bookstore. This type of technology is very powerful source ofShow MoreRelatedIs Data Mining Violating Our Privacy And Rights? Why Are Companies Still Collecting Our Personal Information?1431 Words   |  6 Pagesaccidentally donated data of patients. This means that patient’s social security numbers, addresses, medical records, and other personal information, were given away without patients’ permission or consent. At that moment you realize that all your personal information is out there for everyone to see and use; and there is nothing you can do about it. The collection of personal information is called data mining, and is collected through large online databases. The real question is that data mining violatingRead MoreGS 1140 A Look at Data Mining990 Words   |  4 PagesYour life? â€Å"A Look into Data Mining† Today with the ever growing use of computers in the world, information is constantly moving from one place to another. What is this information, who is it about, and who is using it will be discussed in the following paper. The collecting, interpreting, and determination of use of this information has come to be known as data mining. This term known as data mining has been around only for a short time but the actual collection of data has been happening for centuriesRead MoreOutrage over the NSAs Data Collection is Hypocritical in the Publics Acceptance of Data Mining by Other Companies1701 Words   |  7 PagesOutrage Over the NSAs Data Collection Is Hypocritical in The Publics Acceptance of Data Mining by Other Companies. Everyone assumes that Edward Snowden first brought to the public’s attention the actions by the National Security Agency (NSA) in the mining of public data. (The Guardian and The Washington Post on June 5, 2013). â€Å"The release of classified material was called the most significant leak in US history by Pentagon Papers leaker Daniel Ellsberg†. (Gellman, B., Poitras, L. 2013). This wasRead MoreFuture Privacy Of Information Technologies1303 Words   |  6 PagesFuture Privacy of Information Technologies to Protect Personal Data In a modern life, from the minute a person is born, a digital record is created. From that point on, the individual’s behavior is regularly tracked and information are collected about the typical parts of the person life such as when government collect data about our health, education and income, we hope that the data are used in good way. However, we always have concerned about our privacy. Liina Kamm did her research on the InformationRead MoreWhat Does It Mean For Our Privacy, And Our Wallet?1699 Words   |  7 Pagesable to better serve us and become more efficient. While it’s great for companies implementing these policies, what does this really mean for our privacy, and our wallet? Our lives have truly become electronically based. We can access our banking information though the internet, setup all-kinds of funds to be transfers, also purchase and sell goods. Consumer lives are being tracked and some of their information are even being sold to other businesses. Data is now one of theRead MoreLiterature Review1352 Words   |  5 PagesIssue - Within X organization, there are various tools that report data, but rather than repeat the information, the data is often different depending on the tool accessed. In all likelihood, initial programming was done incorrectly, resulting in an inaccurate harvest of the data. Literature Review - The Literature Review will focus on database management, data mining, and correlation of appropriate data sets within a networked environment. Bardoliwalla, N. (December 1, 2009). The Top 10 TrendsRead MoreThe Piracy of Privacy901 Words   |  4 PagesSecurity Agency and other government administrations have been criticized for their operations. With much criticism, the nation has been seeing a decrease in social networking users and an increase in hacking abilities amongst citizens. Many have questioned how farther the government and businesses will go but this can only be told through time. During the Cold War, at the height of the ‘Red Scare’ FBI Director J. Edgar Hoover conducted mass clandestine operations on US citizens. â€Å"Even before heRead MoreThe Self Quantification1636 Words   |  7 Pageswhen there is something wrong with me, even if it was serious. I’d love to have my DNA decoded and analyzed. Advances in analytics will enable us to decode the DNA of individuals in minutes. It will be so cheap that it becomes a routine check at birth – or even before! A more scary idea is that health insurance companies could use (or even demand) your data to customize their premiums. Yes, on one level I would welcome this because it could reward the ones with a healthier lifestyle. But what if myRead MoreInternal External Institution of Corporate Governance1743 Words   |  7 Pagesto ensure that in attaining that goal, the entity is playing on fair ground, that is, providing employees with proper remuneration, adhering to set rules and reg ulations (external and internal),; Responsibility to other stakeholders such as the government, markets, environment and the general public by securing that their interests are given equal attention and action and not just being left on the bottom list of their priorities. Since a corporate entity, a major contributor and creator of wealthRead MoreData Mining And Data Materials Essay1318 Words   |  6 PagesData mining is the process of analysing data to discover meaningful patterns within the data resulting in extracting useful information that may have not been discovered yet. Data mining borrows techniques from a variety of fields such as statistics, machine learning and artificial intelligence. Because of its usefulness, data mining has been used in a range of industries such as, banking, telecommunications, retail, marketing, and insurance. Exclusive Ore, a group that specializes in data mining

The Secret Circle The Captive Chapter Four Free Essays

string(42) " planted its front feet on her shoulders\." â€Å"Cassie? Is that you?† Sick dismay tingled down Cassie’s nerves. Then she heard her own voice saying, as she turned, â€Å"I-I was scared †¦ I didn’t want to bother you †¦Ã¢â‚¬  â€Å"Oh, don’t be silly. Come lie down,† Diana said sleepily, patting the bed beside her and shutting her eyes again. We will write a custom essay sample on The Secret Circle: The Captive Chapter Four or any similar topic only for you Order Now It had worked. Cassie had gambled that Diana had just woken up that instant, and she’d been right. But Cassie felt as if she were reeling as she went over to the other side of the bed and got in, facing away from Diana. â€Å"No more nightmares,† Diana murmured: â€Å"No,† Cassie whispered. She could never get up now and call Faye, but she didn’t care. She was too tired of stress, of tension, of fear. And something deep inside her was glad that she hadn’t been able to go through with it tonight. She shut her eyes and listened to the roaring in her own ears until she fell asleep. In her dream she was on a ship. The deck was lifting and dropping beneath her, and waves rose up black over the sides. Lost, lost. . . What was lost? The ship? Yes, but something else, too. Lost forever†¦ never find it now†¦ Then the dream changed. She was sitting in a bright and sunny room. Her chair was low to the ground, its spindly wood back so uncomfortable that she had to sit up straight. Her clothes were uncomfortable too; a bonnet as close-fitting as a swimming cap, and something tight around her waist that scarcely let her breathe. On her lap was a book. Why, it was Diana’s Book of Shadows! But no, the cover was different, red leather instead of brown. As she leafed through it, she saw that the writing in the beginning was very similar, and the titles of some of the spells were the same as in Diana’s. A Charm to Cure a Sickly Child. To Make Hens Lay. For Protection Against Fire and Water. To Hold Evil Harmless. To Hold Evil Harmless! Her eyes moved swiftly across the words after it. Bury the evil object in good moist loam or sand, well covered. The healing power of the Earth will battle with the poison, and if the object be not too corrupt, it will be purified. Of course, Cassie thought. Of course. The dream was ebbing. She could feel Diana’s bed beneath her. But she could also hear a fading voice, calling a name. â€Å"Jacinth! Are you in there? Jacinth!† Cassie was awake. Diana’s blue curtains were incandescent with the sunlight they held back. There were cheerful pottering noises in the room. But all Cassie could think about was the dream. She must have read that spell in Diana’s Book of Shadows last night, absorbed it unconsciously as she was flipping through. But why remember it in such a weird way? It didn’t matter. The problem was solved, and Cassie was so happy that she felt like hugging her pillow. Of course, of course! Before the skull ceremony Diana had said the skull should be buried for purification-in moist sand. Adam had found it on the island buried in sand. Right below Diana’s back door was a whole beach of sand. Cassie could hear the ocean breaking on it this minute. The question was, could she find the exact place in the sand the skull was buried? Faye was in writing class. And she was furious. â€Å"I waited up all night,† she hissed, grabbing Cassie by the arm. â€Å"What happened?† â€Å"I couldn’t get it. It wasn’t there.† Faye’s golden eyes narrowed and the long red-tipped fingers on Cassie’s arm tightened. â€Å"You’re lying.† â€Å"No,† Cassie said. She cast an agonized glance around and then whispered, â€Å"I think I know where it is, but you have to give me time.† Faye was staring at her, those strange eyes raking hers. Then she relaxed slightly and smiled. â€Å"Of course, Cassie. All the time you need. Until Saturday.† â€Å"That may not be long enough-â€Å" â€Å"It’ll just have to be, won’t it?† Faye drawled. â€Å"Because after that I tell Diana.† She let go and Cassie walked to her own desk. There was nothing else to do. They had a minute of silence at the beginning of class for Mr. Fogle. Cassie spent the minute staring at her entwined fingers, thinking alternately of the dark rushing thing inside the skull and Doug Henderson’s tip-tilted blue-green eyes. At lunch there was a note taped on the glass door of the back room in the cafeteria. Outside in front, it said. Cassie turned from it and almost ran into Adam. He was approaching with a loaded tray, and he lifted it to stop her from knocking it all over him. â€Å"Whoa,† he said. Cassie flushed. But then, as they stood facing each other, she discovered a more serious problem. Adam’s smile had faded, she couldn’t stop flushing, and neither of them seemed to be going anywhere. Eyes in the cafeteria were on them. Talk about deja vu, Cassie thought. Every time I’m in here I’m the center of attention. Finally, Adam made an abortive attempt to catch her elbow, stopped himself, and gestured her forward courteously. Cassie didn’t know how he did it, but Adam managed to carry off courtesy like no guy she had ever known. It seemed to come naturally to him. Girls looked up as they went by, some of them casting sideways glances at Adam. But these were different than the sideways glances Cassie had seen on the beach at Cape Cod. There, he’d been dressed in his scruffy fishing-boat clothes, and Portia’s girlfriends had averted their eyes in disdain. These glances were shy, or inviting, or hopeful. Adam just tossed an unruly strand of red hair off his forehead and smiled at them. Outside, the members of the Club were gathered on the steps. Even Nick was there. Cassie started toward them, and then a large shape bounded up and planted its front feet on her shoulders. You read "The Secret Circle: The Captive Chapter Four" in category "Essay examples" â€Å"Raj, get down! What are you doing?† Adam yelled. A wet, warm tongue was lapping Cassie’s face. She tried to fend the dog off, grabbing for the fur at the back of his neck, and ended it by hugging him. â€Å"I think he’s just saying ‘hi,’ † she gasped. â€Å"He’s usually so good about waiting just off campus until I get out of school. I don’t know why-† Adam broke off. â€Å"Raj, get down,† he muttered in a changed voice. â€Å"Now!† he said, and snapped his fingers. The lapping tongue withdrew, but the German shepherd stayed by Cassie’s side as she walked over to the steps. She patted the dog’s head. â€Å"Raj usually hates new people,† Sean observed as Cassie and Adam sat down. â€Å"So how come he always likes you so much?† Cassie could feel Faye’s mocking eyes on her and she shrugged uncomfortably, staring down into her lunch sack. Then something occurred to her: one of those witty comebacks she usually only thought of the next day. â€Å"Must be my new perfume. Eau de pot roast,† she said, and Laurel and Diana giggled. Even Suzan smirked. â€Å"All right, let’s get down to business,† Diana said then. â€Å"I brought us out here to make sure nobody’s listening. Anybody have any new ideas?† â€Å"Any one of us could have done it,† Melanie said quietly. â€Å"Only some of us had any reason to,† Adam replied. â€Å"Why?† said Laurel. â€Å"I mean, just because Mr. Fogle was obnoxious wasn’t a reason to murder him. And quit grinning like that, Doug, unless you really did do something.† â€Å"Maybe Fogle knew too much,† Suzan said unexpectedly. Everyone turned to her, but she went on unwrapping a Hostess cupcake without looking up. â€Å"So?† said Deborah at last. â€Å"What’s that supposed to mean?† â€Å"Well†¦Ã¢â‚¬  Suzan raised china-blue eyes to look around at the group. â€Å"Fogle always got here at the crack of dawn, didn’t he? And his office is right up there, isn’t it?† She nodded, and Cassie followed her gaze to a window on the second floor of the red-brick building. Then Cassie looked down the hill, to the bottom where Kori had been found. There was a pause, and then Diana said, â€Å"Oh, my God.† â€Å"What?† Chris demanded, looking around. Deborah scowled and Laurel blinked. Faye was chuckling. â€Å"She’s saying he might have seen Kori’s murderer,† Adam said. â€Å"And then whoever killed her, killed him to keep him from talking. But do we know he was here that morning?† Cassie was now staring from the second-story window to the chimney that rose from the school. It had been cold the morning they found Kori dead, and the principal had a fireplace in his office. Had there been smoke rising from the chimney that morning? â€Å"You know,† she said softly to Diana, â€Å"I think he was here.† â€Å"Then that could be it,† Laurel said excitedly. â€Å"And it would mean it couldn’t have been one of us who killed him-because whoever killed him killed Kori, too. And none of us would have done that.† Diana was looking vastly relieved, and there were nods around the Circle. A little voice inside Cassie was trying to say something, but she pushed it down. Nick, however, had his lip curled. â€Å"And who besides one of us would have been able to drop an avalanche on somebody?† â€Å"Anybody with a stick or a crowbar,† Deborah snapped. â€Å"Those rocks on the cliff at Devil’s Cove are just piled up any old way. An outsider could’ve done it easy. So it’s back to the question of which of them did it-if we have to ask anymore.† There was a hunting light in her face, and Chris and Doug were looking eager. â€Å"You leave Sally alone until we figure this out,† Diana said flatly. â€Å"And Jeffrey,† Faye added throatily, with a meaningful look. Deborah glared at her, then at last dropped her eyes. â€Å"Now that we’ve got that solved, I have a real problem to talk about,† Suzan said, brushing crumbs off the front of her sweater, an interesting process which Sean and the Hendersons watched avidly. â€Å"Homecoming is in less than two weeks, and I haven’t figured out who to ask yet. And I haven’t even got any shoes†¦Ã¢â‚¬  The meeting degenerated, and shortly after that the bell rang. â€Å"Who are you going to ask to Homecoming?† Laurel asked Cassie that afternoon. They were driving home from school with Diana and Melanie. â€Å"Oh†¦Ã¢â‚¬  Cassie was taken aback. â€Å"I haven’t thought about it. I-I’ve never asked a guy to a dance in my life.† â€Å"Well, now’s the time to start,† Melanie said. â€Å"Usually the outsiders don’t ask us-they’re a little scared. But you can have any guy you want; just pick him and tell him to show up.† . â€Å"Just like that?† â€Å"Yep,† Laurel said cheerfully. â€Å"Like that. Of course, Melanie and I don’t usually ask guys who’re together with somebody. But Faye and Suzan†¦Ã¢â‚¬  She rolled her eyes. â€Å"They like picking guys who’re taken.† â€Å"I’ve noticed,† Cassie said. There was no question about whom Diana went to dances with. â€Å"What about Deborah?† â€Å"Oh, Deb usually just goes stag,† said Laurel. â€Å"She and the Hendersons hang out, playing cards and stuff in the boiler room. And Sean just goes from girl to girl to girl; none of them like him, but they’re all too scared not to dance with him. You’ll see it there; it’s funny.† â€Å"I probably won’t see it,† Cassie said. The idea of walking up to some guy and ordering him to escort her was simply unthinkable. Impossible, even if she was a witch. She might as well tell everybody now and let them get used to it. â€Å"I probably won’t go. I don’t like dances much.† â€Å"But you have to go,† Laurel said, dismayed, and Diana said, â€Å"It’s the most fun-really, Cassie. Look, let’s go to my house right now and talk about guys you can ask.† â€Å"No, I’ve got to go straight home,† Cassie said quickly. She had to go home because she had to look for the skull. Faye’s words had been ringing in the back of her mind all day, and now they drowned out Diana’s voice. All the time you need-until Saturday. â€Å"Please just drop me off at my house.† In silence that was bewildered and a little hurt, Diana complied. All that week, Cassie looked for the skull. She looked on the beach where her initiation had been held, where stumps of candles and pools of melted wax could still be seen half buried in the sand. She looked on the beach below Diana’s house, among the eelgrass and driftwood. She looked up and down the bluffs, walking on the dunes each afternoon and evening. It made sense that Diana would have marked the place somehow, but with what kind of mark? Any bit of flotsam or jetsam on the sand could be it. As each day went by she got more and more worried. She’d been so sure she could find it; it was just a matter of looking. But now it seemed she’d looked at every inch of beach for miles, and all she’d found was sea wrack and a few old beer bottles. On Saturday morning she stepped out of the front door to see a bright-red car circling in the cul-de-sac a little past her grandmother’s house. There was no building at the very point of the headland where the road dead-ended, but the car was circling there. As Cassie stood in the doorway, it turned and cruised slowly by her house. It was Faye’s Corvette ZRI, and Faye was in it, one languid arm drooping out of the window. As she went by Cassie, Faye raised her hand and held up one finger, its long nail gleaming even redder than the car’s paint job. Then she turned and mouthed a single word at Cassie. Sunset. She went cruising on without a backward look. Cassie stared after her. Cassie knew what she meant. By sunset, either Cassie brought the skull to Faye, or Faye told Diana. I have to find it, Cassie thought. I don’t care if I have to sift through every square inch of sand from here to the mainland. I have to find it. But that day was just like the others. She crawled on her knees over the beach near the initiation site, getting sand inside her jeans, in her shoes. She found nothing. The ocean rolled and roared beside her, the smell of salt and decaying seaweed filled her nostrils. As the sun slipped farther and farther down in the west, the crescent moon over the ocean glowed brighter. Cassie was exhausted and terrified, and she was giving up hope. Then, as the sky was darkening, she saw the ring of stones. She’d passed by them a dozen times before. They were bonfire stones, stained black with charcoal. But what were they doing so close to the waterline? At high tide, Cassie thought, they’d be covered. She knelt beside them and touched the sand in their center. Moist. With fingers that trembled slightly, she dug there. Dug deeper and deeper until her fingertips touched something hard. She dug around it, feeling the curve of its shape, until she had loosened enough sand to lift it out. It was shockingly heavy and covered with a thin white cloth. Cassie didn’t need to remove the cloth to know what it was. She felt like hugging it. She’d done it! She’d found the skull, and now she could take it to Faye†¦. The feeling of triumph died inside her. Faye. Could she really take the skull to Faye? All the time she’d been looking for it, finding it hadn’t been real to her. She hadn’t thought further than simply getting her hands on it. Now that she was actually holding it, now that the possibility was before her†¦ she couldn’t do it. The thought of those hooded golden eyes examining it, of those fingers with their long red nails gripping it, made Cassie feel sick. An image flitted through her mind, of a golden-eyed falcon with its talons extended. A bird of prey. She couldn’t go through with it. But then what about Diana? Cassie’s head bent in exhaustion, in defeat. She didn’t know what to do about Diana. She didn’t know how to solve anything. All she knew was that she couldn’t hand the skull over to Faye. There was a throat-clearing sound behind her. â€Å"I knew you could do it,† Faye said in her husky voice as Cassie, still on her knees, spun around to look. â€Å"I had complete faith in you, Cassie. And now my faith is justified.† â€Å"How did you know?† Cassie was on her feet. â€Å"How did you know where I was?† Faye smiled. â€Å"I told you I have friends who see a lot. One of them just brought me the news.† â€Å"It doesn’t matter,† Cassie said, forcibly calming herself. â€Å"You can’t have it, Faye.† â€Å"That’s where you’re wrong. I do have it. I’m stronger than you are, Cassie,† Faye said. And as she stood there on a little dune above Cassie, tall and stunning in black pants and a loose-knit scarlet top, Cassie knew it was true. â€Å"I’m taking the skull now. You can run to Diana if you want, but you’ll be too late.† Cassie stared at her a long minute, breathing quickly. Then she said, â€Å"No. I’m coming with you.† â€Å"What?† â€Å"I’m coming with you.† In contrast to Faye, Cassie was small. And she was dirty and disheveled, with sand in every crease of her clothes and under her fingernails, but she was relentless. â€Å"You said you only wanted the skull to ‘look at it for a while.’ That was the reason I agreed to get it for you. Well, now I’ve found it, but I’m not going to leave you alone with it. I’m going with you. I want to watch.† Faye’s black eyebrows, curved like a raven’s wings, lifted higher. â€Å"So voyeurism’s your idea of fun.† â€Å"No, it’s yours-or your friends’, rather,† Cassie said. Faye chuckled. â€Å"You’re not such a spineless mouse after all, are you?† she said. â€Å"All right; come. You might find it’s more fun to join in than to watch, anyway.† Faye shut the bedroom door behind Cassie. Then she went and took something out of the closet. It was a comforter, not rose-patterned like the one on the bed, but red satin. â€Å"My spare,† Faye said, with an arch smile. â€Å"For special occasions.† She shook it out over the bed, then went around the room lighting candles that gave off pungent, heady scents. Then she opened a velvet-lined box. Cassie stared. Inside was a jumble of loose stones, some polished, some uncut. They were dark green and amethyst, black, sulfur-yellow, pale pink and cloudy orange. â€Å"Find the red ones,† Faye said. Cassie’s fingers were itching to get into them anyway. She began to sort through the rainbow clutter. â€Å"Those garnets are good,† Faye said, approving some burgundy-colored stones. â€Å"And carnelians, too, if they’re not too orange. Now let me see: fire opal for passion, red jasper for stability. And one black onyx for surrendering to your shadow self.† She smiled strangely at Cassie, who stiffened. Undisturbed, Faye arranged the stones in a circle on the comforter. Then she turned off the lamp and the room was lit only by the candles. â€Å"Now,† Faye said, â€Å"for our guest.† Cassie thought that was an odd way to put it, and there was a sinking in her stomach as Faye opened the backpack. She’d promised herself that she would keep Faye from doing anything too terrible with the skull-but how? â€Å"Just what are you planning to do with it?† she asked, trying to keep her voice steady. â€Å"Just scrying,† murmured Faye, but she wasn’t paying much attention to Cassie. She was gazing down as she slowly peeled the wet, sandy white cloth away to reveal the glittering dome of the crystal skull. As Cassie watched, Faye lifted the skull up to eye level, cradling it in red-tipped fingers. Reflections of the candle flames danced in the depths of the crystal. â€Å"Ah,† said Faye. â€Å"Hello there.† She was gazing into the empty eyesockets as if looking at a lover. She bent forward and lightly kissed the grinning quartz teeth. Then she put the skull in the center of the ring of gems. Cassie swallowed. The sinking feeling was getting worse and worse; she felt sicker and sicker. â€Å"Faye, shouldn’t you have a ring of candles, too? What if-â€Å" â€Å"Don’t be silly. Nothing’s going to happen. I just want to see what this fellow’s all about,† Faye murmured. Cassie didn’t believe it. â€Å"Faye†¦Ã¢â‚¬  She was starting to panic. This was a bad idea, this had always been a bad idea. She wasn’t strong enough to stop Faye from anything. She didn’t even know what Faye was doing. â€Å"Faye, don’t you need to prepare-† â€Å"Be quiet,† Faye said sharply. She was hovering over the skull, gazing down into it, half reclining on the bed. It was all happening too fast. And it wasn’t safe. Cassie felt sure of that now. She could feel a darkness welling up inside the skull. â€Å"Faye, what are you doing with it?† More darkness, rising up like the sea. How could Faye be this powerful, to raise it from the skull so quickly? And all by herself, without a coven to back her up? The star ruby at Faye’s throat winked, and for the first time Cassie noticed matching gems on Faye’s fingers. All these red stones-to heighten the energy of the ritual? To enhance the power of the witch-or the skull? â€Å"Faye!† â€Å"Shut up!† said Faye. She leaned farther over the skull, lips parted, her breath coming quickly. Cassie could almost see the darkness in the skull, swirling, rising like smoke. Don’t look at it! Don’t give it any more power! the voice in her head cried. Cassie stared instead at Faye, urgently. â€Å"Faye, whatever you’re doing-it’s not what you think! It’s not safe!† â€Å"Leave me alone!† Swirling, rising, higher and higher. The darkness had been thin and transparent at first, but now it was thick and oily. Cassie wouldn’t look at it, but she could feel it. It was almost at the top of the skull, uncoiling, wheeling. â€Å"Faye, look out!† The black-haired girl was directly over the skull, directly in the way of the rising dark. Cassie grabbed her, pulling at her. But Faye was strong. Snarling something incoherent, she tried to shake Cassie off. Cassie threw one glance at the skull. It seemed to be grinning wildly at her, the smoke corkscrewing inside it. â€Å"Faye,† she screamed, and wrenched at the other girl’s shoulders. They both fell backward. At the same instant, out of the corner of her eye, Cassie saw the darkness break free. How to cite The Secret Circle: The Captive Chapter Four, Essay examples

Digital Leadership in UAE Technological Advancement

Question: Describe about the Digital Leadership in UAE for Technological Advancement. Answer: With the global society undertaking great strides in technological advancement, it becomes paramount for the governments to keep up with the pace. Digitizing governments would no doubt enhance service delivery to all citizens as well as enhance the optimal use of resources (Sheninger 2014). This paper is a discussion of the e-Government, a strategy the United Arab Emirates government can use to digitize itself. Working Title The working title of this research will be Digitizing the Government of United Arab Emirates. Research Methodology Qualitative design data collection: questionnaire, synthesis of literature and case study. Relevant Theories A number of theories will be crucial in ensuring steadfast implementation of the e-Government among them the decentralization theory, which is the equivalent of devolution in political policy making. This theory is anchored on the principle of enhancing the redistribution of resources and even government functions from a central location (Bates 2016). The rationale behind this is ensuring that one does not have to pay a visit to a given government departments office with an aim of getting some crucial documents such as the identification documents. In turn, this can be done from a given departments portal whereby the citizen in need will just have to key in their respective details and thereafter post them to the portal through a computerized system. This will, in turn, be enhanced through the power of democracy The theory of educational leadership will also be pertinent in ensuring that the e-Government is successive by offering civic education to the public. This includes educating the public on their rights and expectations (Holland 2016). The United Arabs Emirates consists of seven states and this implies that the importance of civic education can never be underestimated. This is so since it will serve as the binding element cutting across the seven states. The civic education programs will also serve as platforms through which the leaders will carry out researches on the issues that affect the citizens. This would be made easier by the one on one interaction of the leaders with the citizens. Besides, via the e-Government platform will also have an answers and questions icon which will also serve as an interactive session between the leaders and the leaders. This will be also an avenue for educating the public on some pertinent issues that may be affecting them. Aspects of the Thesis that Will Produces Long-term and Sustainable Knowledge Enhancement of transparency and accountability Enhancement of transparency and accountability will, in turn, lead to long-term and sustainable business environment. Through this aspect, businesses will be in a position to get full knowledge on the utilization of their funds, additionally, it will ensure that the businesses thrive in a favorable environment that is free from the exploitation for instance through corrupt deals by the government. This is in line with the principles of the UN Global pact that dictates that businesses should always strive to work against corruption of all kinds, bribery and extortion included-principle 10 (United Nations Global Pact 2016). Through this aspect, therefore, the business will have the powers to raise any alarm related to any corrupt government ministry and therefore enhance the promotion of integrity for the welfare of the society. Need for digitized government In addition, the aspect of the need for a digitized government would be vital in weeding out corruption from within the government institutions. This is in line with the UAEs Pearl Initiative. This initiative is comprised of anti-corruption groups which act as the societys watchdogs and whistleblowers in case any government official or institution is involved in any corrupt dealings (McAuley 2015). Therefore, the e-Government platform is no doubt a long-term and sustainable program, one that would have a lot of support from the Pearl Initiative. This depicts that with such a platform in place, then the interests of the society will be well catered for and embraced in totality. It is, therefore, apparent that the e-Government strategy will be a crucial one within the entire UAEs society. This is not only because it will be a means of enhancing service delivery to the citizens but also a means of guarding the interests of the society with zeal. This will be through curbing corruption within the government institutions, enhancing equity among all the citizens as well as enhancing transparency and accountability at all levels of the government. Besides, as demonstrated above, the strategy will also be in line with the UN Global pact and the Pearl Initiative which guarantees its sustainability and long-life. This would be so since these pacts are active campaigners for transparency and accountability within the UAE society which signifies that the e-Government strategy would receive immense support from them. In turn, this would lead to advancement in service delivery as well as public awareness of the governments dealing with ease. Innovate and rebalance Leadership skills are considered to be more effective if it provides opportunities to the community and penetrates new customers' requirements. The primary objective of this research is to consider all the people in society to bring in-line with the digital technology. Tuia et al. (2016) mentions the government takes initiatives for implementing "Urban remote sensing for high-resolution satellite data and data fusion and also to analyze the requirement for developing sensors to analyze the data on their regular procedures. Moreover, citizen participation plays a crucial role in the aspect of public influence in policy making. This procedure helps the government to build a long-lasting relationship with their community people and values their changing requirements. Citizens acceptance of e-government services in UAE like easy registration for the appointments with the governing authorities without paying any extra costs and provide free educational programs for educating the communiti es to use their digital technology. Madichie and Al Athmay (2013) highlight that the online payment method for the local people like eDirhamis one of the innovative steps that devised by theMinistry of Finance of UAE. This service is supported by the Federal Network and cloud services, mSurvey and Evaluation of mTransformation (Government.ae 2015). This survey conducted by the UAE government entities and is designed to reach a wider segment of the target audience and work for their satisfaction. mTransformation is designed for public awareness of electronic/mobile services, which complies with the government entities and maintain their digital service quality standards. Furthermore, innovation of government that ensure their digital leadership is the application of UAE mGovernment App Store, which has a distinctive design and easy to use. It consists of over 300 UAE Government apps available on Android and iOS platforms. Embrace Risk Jalilvand and Malliaris (2013) depicts that the government details are crucial as these data denotes the economic growth of the nation and comprise of all the essential details that are highly confidential. It is also evident that with the increase in the digital technology and techniques there is an increase in the risks of hacking and unauthorized access in the confidential place. Thus, Kamal and Saadi Halbouni (2013) portrays that in order to ensure the long-term and sustainability of the digital leadership, UAE government must implement effective risk approaches so that confidential data can be protected. Protiviti is an organization that helps the UAE governance to secure their data in clouds. Protivitis IT Governance Risk Management professionals work efficiently on the cybersecurity measures complying with ISO/IEC (International Electrotechnical Commission). The digital leadership ensures its effectiveness by following five essentials procedures- designing secure configuratio n, implementing boundary firewalls and internet gateways, applying administrative privilege management, patch management and malware protection. References Bates L. C. (2016). Decentralized Conglomerate Theory: A New Perspective on Digital Leadership. Linked In. Retrieved from https://www.linkedin.com/pulse/decentralized-conglomerate-theory-new-perspective-digital-bates Government.ae. (2015). The Official Portal of UAE Government - Government. [online] Available at: https://government.ae/en/web/guest/government [Accessed 24 Oct. 2016]. Holland B. (2016). Digital Leadership: A New Paradigm Shift. Editorial Projects in Education. Retrieved from https://blogs.edweek.org/edweek/edtechresearcher/2016/04/digital_leadership_a_new_paradigm_shift.html Jalilvand, A. Malliaris, T. (2013). Risk management and corporate governance. Routledge. Kamal Hassan, M. Saadi Halbouni, S. (2013). Corporate governance, economic turbulence and financial performance of UAE listed firms. Studies in Economics and Finance, 30(2), pp.118-138. Madichie, N.O. Al Athmay, A.A.A.R.A. (2013). An initial assessment of e-governance and public sector marketing in the UAE. International Journal of Business and Emerging Markets, 5(3), pp.234-253. McAuley A. (2015). UAEs Pearl Initiative Wins Funding from Siemens to Enhance Corporate-Governance Work. The National Business. Retrieved from https://www.thenational.ae/business/economy/uaes-pearl-initiative-wins-funding-from-siemens-to-enhance-corporate-governance-work Sheninger E. (2014). Pillars of Digital Leadership. International Center for Leadership in Education. Retrieved from https://www.leadered.com/pdf/LeadingintheDigitalAge_11.14.pdf Tuia, D., Gamba, P., Juergens, C. Maktav, D. (2016). Foreword to the Special Issue on Urban Remote Sensing. IEEE Journal of Selected Topics in Applied Earth Observations and Remote Sensing, 9(5), pp.1763-1766. United Nations Global Pact (2016). The Ten Principles of the UN Global Pact. UN Global Pact. Retrieved from https://www.unglobalcompact.org/what-is-gc/mission/principles

Assael’s Matrix Essays

Assael’s Matrix Essays Assael’s Matrix Paper Assael’s Matrix Paper Assael’s Matrix Assael distinguished four types of consumer buying behaviour based on the degree of buyer involvement and the degree of differences among brands. The four types are named in the following table and described in the following paragraphs. TABLE 20: Four types of buying behaviour: Level of Significances Between |High Involvement |Low Involvement | |Brands | | | |Significant |Complex Buying Behaviour |Variety-seeking Buying Behaviour | |Few |Dissonance-reducing Buying Behaviour |Habitual Buying Behaviour | 1. Complex Buying Behaviour: Consumers go through complex buying behaviour when they are highly involved in a purchase and aware of significant differences among brands. Consumers are highly involved when the product is expensive, bought infrequently, risky and highly self-expressive. Typically the consumer does not know much about the product category and has much to learn. For example, a person buying a personal computer may not know what attribute to look for. Many of the product features like 16K memory disc storage, screen resolution carry no meaning to him or her. This buyer will pass through a learning process characterized by first developing beliefs about the product, then attitudes, and then making a thoughtful purchase choice. The marketer of a high-involvement product must understand the information-gathering and evaluation behaviour of high-involvement consumers. The marketer needs to develop strategies that assist the buyer in learning about the attributes of the product class, their relative importance, and the high standing of the companys brand on the more important attributes. The marketer needs to differentiate the brands features, use mainly print media and long copy to describe the brands benefits, and motivate store sales personnel and the buyers acquaintances to influence the final brand choice. 2. Dissonance-Reducing Buying Behaviour: Sometimes the consumer is highly, involved in a purchase but sees little difference in the brands. The high involvement is again based on the fact that the purchase is expensive, infrequent, and risky. In this case, the buyer will shop around to learn what is, available but will buy fairly quickly because brand differences are not pronounced. The buyer may respond primarily to a good price or to purchase convenience. After the purchase, the consumer might experience dissonance that stems from noticing certain disquieting features of the product or hearing favourable things about other brands. The consumer will be alert to information that might justify his or her decision. The consumer will first act, then acquire new beliefs and end up with a set of attitudes. Here marketing communications should aim to supply beliefs and evaluations that help the consumer feel good about his or her brand choice. 3. Habitual Buying Behaviour: Many products are bought under conditions of low consumer involvement and the absence of significant brand differences. Consider the purchase of salt. Consumers have little involvement in this product category. They go to the store and reach for the brand. If they keep reaching for the same brand, it is out of habit, not strong brand loyalty. There is good evidence that consumers have low involvement with most low-cost, frequently purchased products. Consumer behaviour in these cases does not pass through the normal belief/attitude/behaviour sequence. Consumers do not search extensively for information about the brands, evaluate their characteristics, and make a weighty decision on which brand to buy. Instead, they are passive recipients of information as they watch television or see print ads. Ad repetition creates brand familiarity rather than brand conviction. Consumers do not form a strong attitude towards a brand but select it because it is familiar. After purchase, they may not even evaluate the choice because they are not highly involved with the product. So the buying process is brand beliefs formed by passive learning, followed by purchase behaviour, which may be followed by evaluation. Marketers of low-involvement products with few brand differences find it effective to use price and sales promotions to stimulate product trial, since buyers are not highly committed to any brand. In advertising a low-involvement product, a number of things should be observed. The ad copy should stress only a few key points Visual symbols and Imagery are important because they can easily be remembered and associated with the brand. The ad campaigns should go for high repetition with short-duration messages. Television is more effective than print media because it is a low-involvement medium that is suitable for passive learning. Advertising planning should be based on classical conditioning theory where the buyer learns to identify a certain product by a symbol that is repeatedly attached to it. Marketers can try to convert the low-involvement product into one of higher involvement. The ways are: ? This can be accomplished by linking the product to some involving issue, as when Crest toothpaste is linked to avoiding cavities. The product can be linked to some involving personal situation, for instance, by advertising a coffee brand early in the morning when the consumer wants to shake oft sleepiness. ? The advertising might seek to trigger strong emotions related to personal values or ego defense. ? An important product feature might be added to a low-involvement product, such as by fortifying a plain drink wit h vitamins, These strategies at best raise consumer involvement from a low to a moderate level; they do not propel the consumer into highly involved buying behaviour. . Variety-Seeking Buying Behaviour: Some buying situations are characterised by low consumer involvement but significant brand differences. Here consumers are often observed to do a lot of brand switching. An example occurs in purchasing cookies. The consumer has some beliefs, chooses a brand of cookies without much evaluation, and evaluates it during consumption. But next time, the consumer may reach for another brand out of boredom or a wish for a different taste. Brand switching occurs for the sake of variety rather than dissatisfaction. The marketing strategy is different for the market leader and the minor brands in this product category. The market leader will try to encourage habitual buying behavior by dominating the shelf space, avoiding out-of-stock conditions, and sponsoring frequent reminder advertising. Challenger firms will encourage variety seeking by offering lower prices, deals, coupons, free samples and advertising that presents reasons for trying something new.

Top Ranked California Business Schools

Top Ranked California Business Schools California is a large state with a lot of diverse cities. It is also home to hundreds of college and universities. Many of them are in the states large public school system, but there are even more private schools. In fact, some of the largest and most prestigious colleges and universities in the country are located in California. This means lots of choices for students who are seeking a higher education. In this article, were going to take a look at some of the options for students who are majoring in business. Although some of the schools on this list do have undergraduate programs, were going to focus on the best California business schools for graduate students who are seeking an MBA or a specialized masters degree. These schools have been included because of their faculty, curriculum, facilities, retention rates, and career placement rates.   Stanford Graduate Schools of Business Stanford Graduate School of Business is frequently ranked among the best business schools in the country, so it is no surprise that it is widely considered to be the best business school in California. It is part of Stanford University, a private research university. Stanford is located in Santa Clara County and adjacent to the city of Palo Alto, which is home to a number of different tech companies. Stanford Graduate School of Business was originally created as an alternative to business schools in the eastern portion of the United States. The school has grown to become one of the most highly respected institutions of education for business majors. Stanford is known for its cutting-edge research, distinguished faculty, and innovative curriculum. There are two main masters level programs for business majors at Stanford Graduate School of Business: a full-time, two-year MBA program and a full-time, one-year Master of Science program. The MBA program is a general management program that begins with a year of core courses and global experiences before allowing students to personalize their education with various electives in areas like accounting, finance, entrepreneurship, and political economics. Fellows in the Master of Science program, known as the Stanford Msx Program, take foundational courses first before being mixed in with MBA students for elective coursework. While enrolled in the program (and even afterward), students have access to career resources and a Career Management Center that will help them design a personalized career plan designed to develop skills in networking, interviewing, self-assessment and much more.    Haas School of Business Like Stanford Graduate Schools of Business, Haas School of Business has a long, distinguished history. It is the second oldest business school in the United States and is widely considered to be one of the best business schools in California (and the rest of the country). Haas School of Business is part of the University of California- Berkeley, a public research university founded in 1868. Haas is located in Berkeley, California, which is situated on the east side of San Francisco Bay. This Bay Area location offers unique opportunities for networking and internships. Students also benefit from the award-winning Haas School of Business campus, which boasts ultramodern facilities and spaces that are designed to encourage collaboration among students. Haas School of Business offers several different MBA programs to suit various needs, including a full-time MBA program, an evening and weekend MBA program, and an executive MBA program called the Berkeley MBA for Executives. These MBA programs take between 19 months and three years to complete. Business majors at the masters level can also earn a Master of Financial Engineering degree, which provides preparation for finance careers in investment banks, commercial banks, and other financial institutions. Career advisors are always on hand to help business students plan and launch their careers. There are also a number of companies that recruit talent from Haas, ensuring a high placement rate for business school graduates.   Ã‚  Ã‚   UCLA Anderson School of Management Like the other schools on this list, Anderson School of Management is considered a top-tier U.S. business school. It is highly ranked among other business schools by a wide range of publications. Anderson School of Management is part of the University of California- Los Angeles, a public research university in the Westwood district of Los Angeles. As the creative capital of the world, Los Angeles offers a unique location for entrepreneurs and other creative business students. With people from more than 140 different countries, Los Angeles is also one of the most diverse cities in the world, which help Anderson be diverse as well. Anderson School of Management has many of the same offerings as Haas School of Business. There are multiple MBA programs to choose from, allowing students to individualize their management education and pursue the program that fits with their lifestyles. There is a traditional MBA program, a fully employed MBA (for working professionals), an executive MBA, and a global MBA for Asia Pacific program, which was created developed through a partnership between the UCLA Anderson School of Management and National University of Singapore Business School. Completion of the global MBA program results in two different MBA degrees, one awarded by UCLA and one by the National University of Singapore.  Students who are not interested in earning an MBA can pursue a Master of Financial Engineering degree, which is best suited for business majors who want to work in the finance sector.   Parker Career Management Center at Anderson School of Management  provides career services to students and graduates through every stage of the career search. Several organizations, including Bloomberg Businessweek and The Economist, have ranked the career services at Anderson School of Management as the best in the country (#2 in fact).

Plato's theory of justice Essay Example | Topics and Well Written Essays - 1250 words

Plato's theory of justice - Essay Example At this point, Plato analyzed the different theories done by different philosophers and gave his own definition pertaining justice since he felt that justice needs a lot of interest and dedication. Plato defined justice from two main point of view: One being, justice from an individual point of view is that it is a ‘human virtue’ responsible for making someone self-reliable and of high quality1. Plato handles justice with seriousness, when he ends up using ‘Dikaisyne’, meaning justice, morality or even righteousness in Greek. Morals mold the responsibilities of man, and the term monitors the whole behavior of man whenever another human being is concerned. Plato asserts that justice is the excellence of the soul, where man alienates unreasonable longing to explore on the pleasures of the world and satisfaction of self-interest pleasure from anything they handle and are comfortable with their way of life. Plato, Unhappy with the ongoing destruction of democrac y in Athens, decided to write about it. He adopted Sophistic education of ethics which ended up with too much individualism stirring to attack the State Office selfishly up Athenians. They ended up separating Athens into two antagonistic camps of the haves and the have-nots, tyrants and the exploited2. Later on, Plato felt that the nonprofessional ship, annoying nature and too much selfishness ought to be addressed. Plato addressed the matter by using a principled society with a perfect justice system to attack, since the research he had done showed that justice is the best medicine in an evil society. Hence, it is paramount that the society questions the shape of insinuated by Plato as an important principle of an organized society. Notably, many philosophers have handled different justice theories were common. The answers to questions pertaining justice starts from the unsophisticated to the complicated elucidation. Therefore, it is paramount that the analysts ask why Plato disreg arded some justice concepts3. Cephalus, a diplomat of traditional integrity of the early trading category, founded the traditional theory of justice. In his view, justice entails honesty and reassures payments of debts to the people one owes. This is the reason Cephalus equates justice with the right behavior. Polemarchus supports Cephalus view concerning justice but alters some information. Polemarchus views justice as extending what one feel proper to one own self. This could be interpreted to mean that justice is pleasing friends while injuring the interests of enemies. The Greek traditional saying also adheres to the theory4. While Cephalus and Polemarchus to support the view, on the other hand, Plato is criticizing the view. According to Plato, Cephalus view was limited, as in a case where the formula infringes the will of right; his method does not accommodate proper acceptable opinion of life. It is wrong to bring the deadly arms to a mad man. Polemarchus was criticized by Pl ato, arguing that it is easier said that done. For example, if one is a friend in an outward manner, and the enemy in truth. How wills one go about the problem? Is there a possibility to do him right as per the definition or act according to the real feelings and administer evil, yet this was contrary to moral requirements. The notion of justice only worked on the relationships between individuals and neglected the rest of society5 . Thrasymachus, on the other han

Research In Human Relations Essay Example | Topics and Well Written Essays - 1500 words

Research In Human Relations - Essay Example Let us now define research through its characteristics. Research begins with a problem or a question followed by the setting of goals and devising of a method or specific plan. The main problem is expounded by a hypothesis and assumptions regarding the cause or possible solutions are accepted as part of the research process. Research is not only about data gathering, but it is likewise concerned with the interpretation of data as a means to arrive at a solution to the problem or an answer to the main question (Andersen). There are four basic research design elements. These elements include treatments, measures, time and groups or individual. We shall focus on the time element for the purposes of this paper. Time is very important as it determines the degree and quality of observed changes. There are two classifications of research design under the time element: cross-sectional and longitudinal studies. A cross-sectional study is carried out at one instance, while a longitudinal study occurs over a period of time with a series of measurements (Trochim, 2006). A cross-sectional study includes observation of diverse groups of people of various age levels or a cross-section of a population. A longitudinal study involves observing and gathering information from the same group of people over a period of time. The focus of cross-sectional studies is on the differences between groups at a certain point in time, while the focus of longitudinal studies is on individual change over an extended period of time (A Research Typology, 2004). Since a cross-sectional study is done at only one instance, the expenses and time needed to gather data are very minimal. This is an advantage of the cross-sectional strategy. It is more convenient for both the participants and the researcher because there is only one period for data gathering (King, 2001). The participants need not go back for other sessions and researchers do not need to maintain contact with participants and sustain a budget for data collection over a long period of time. Another advantage is the large amount of diverse data that can be collected at one time. This data is very useful to the researcher in the immediate analysis and solution of a problem, and may also be very helpful to other researchers searching for similar data. A major di sadvantage though of this strategy is its failure to measure the actual individual changes that will occur or may inevitably be experienced by the subjects. It is a static representation of the variables and causes and effects cannot be measure accurately. In attitudinal or perception studies more often used in Psychology, a cross-sectional study is not dependable because many factors may affect the disposition or attitude of a person at a given time. Personal problems or emotionally disturbance experienced by subjects very close to the data gathering session may affect their responses. The elimination of outside factors can be done through a longitudinal study where subjects are contacted at different periods where their experiences and personal dispositions are varied. The main advantage of a longitudinal study is its ability to determine actual changes and trends that happen over a vast interval of time because it documents information from each subject at specific age levels and records comparisons between subjects across different timelines. Patterns of changes and causes of

Managing Work Priorities and Professional Development Personal Statement

Managing Work Priorities and Professional Development - Personal Statement Example The principles of managing work priorities and professional development are discussed in this paper. As a business owner of Jim’s Cleaning, I am expected to give my best possible performance while on the job. In turn, neither can it be disputed that the head of an organisation sets its cultural tone, and is perhaps the single most important force allowing it to achieve success. Just as every cog in a machine is expected to play a part in its continued optimal functioning, so too does an organisation rely on the time management and work prioritisation of its head, to put their best foot forward when it comes to their day-to-day tasks. At the same time, though, I realised that while it is of course important for me to work towards Jim’s Cleaning’s success and prosperity, it is my own professional development that should be foremost to ensure the success of my business venture.No matter how dreary or inane one’s job happens to be, I am still ultimately a huma n being rather than a glorified automatons and it is therefore inevitable for me to somehow desire my own development and growth. Not only do they want to get paid for their work, it is but natural for employees to desire a sense of fulfillment that cannot simply be obtained through a pay slip. Maslow (1943) himself has made note of this, citing specifically how human beings as a whole seek self-actualization and self-transcendence more than anything else. We as humans seldom find satisfaction in what we are now – that is, we are said to possess an innate desire to become everything we are capable of becoming, even exceeding that if at all possible. Elusive as it may be – only 1% of all individuals are said to achieve self-actualization in the end – it is still something generally deemed worthy of working towards (Maslow, 1996). He goes on to explain that while basic needs such as food, water, clothing and shelter are indeed important to any rational being, thes e become mere means to a greater end. Even those whose most pressing need is money will inevitably think and wonder, somewhere down the line, if that is all they are meant for – or if they are meant for bigger and better things (Steere, 1988). This is related to the concept of metamotivation, earlier posited by Maslow. Someone said to be metamotivated does not work merely to get by from day to day, but to somehow become a better person tomorrow than he is today (Goble, 1970). This arguably does a lot to explain why there are those who, despite having better options, settle for low-paying jobs – or why those working in lucrative positions are perfectly willing to leave them behind. No matter how much one may insist that the most important things to look for in a particular job opening are the salary and benefits, even these admittedly important considerations become moot if one fails to find fulfillment working under such circumstances. In doing this assignment and focu sing on my business Jim’s Cleaning, I have realised that someone who loves what he is doing, and feels that he is actually getting somewhere in his job, will ultimately be more content with the idea of remaining there even with a modest paycheck. For example, it can be argued that the specialist cleaners at Jim’s are generally paid lower than what they should receive. Barring external factors such as skill, experience, tenure or connections, these

Assessing the Sainsburys customer perceived value

Assessing the Sainsburys customer perceived value The Food retailing Industry is a huge and fast growing industry in UK .It is a complex and diverse market dominated by various big companies such as Tesco, ASDA, J Sainsburys. Price and quality of goods are the two key elements which the companies keep in mind to increase their sales and defend their position in this competitive market. In the year 2009, food retailing recorded sales figures of GBP 297,478.9 million, along with providing employment to 11.6% of the workforce in UK (Euro monitor). It is forecasted, by the year 2014 the sales would cross GBP 350,000 million. (Euro monitor) This assignment focuses on the third largest food retailer store in UK, i.e. J Sainsbury. Sainsbury is a super market which will operates its business in retail sector from the year 1869. Sainsbury is started by James and Mary Ann Sainsburys. Sainsbury today operates a total of 827 stores comprising 537 supermarkets and 335 convenience stores(J Sainsbury 2010) .With their presence in various other markets such as financial services and Property management, grocery retailing remains their core business. In an industry which employs over 3,335,000 people and with sales figure of GBP 137,590 million (Euro Monitor), Sainsbury enjoys a market share of 16% and serving 19 million customers weekly with a product offering of 30,000.( J Sainsbury 2010) QUESTION-1 Using suitable models identify the customer perceived value for the customers for a product/division/company of your choice. ANSWER- PART 1 Customer value Difference between what a  customers  gets from a  product, and what he or she has to give in  order  to get it. http://www.businessdictionary.com/definition/customer-value.html#ixzz16OyFiRFr Customer value proposition A  business  or marketing statement that summarizes why a consumer should  buy a product or use a service. This statement should convince a potential consumer that  one particular  product or service will add more  value or better solve a problem than other similar offerings. http://www.investopedia.com/terms/v/valueproposition.asp Types of CVP 1. All Benefits- benefits that an organization brings to its target customers. It tends to suffer from a lack of credibility when the value proposition is not distinguished from competitors or focused precisely on the unique needs of the customer. 2. Favourable Points of Differentiation- it mainly emphasizes the key differences between a firms offerings and those of competitors at the customer interface. It takes into account the notion that the buyer has substitutes. Like the all benefits value proposition it lacks specificity relative to the buyer. 3. Resonating Focus- Resonating focus highlights one or two critical differences between the firms offerings and those of competitors with the forethought that these differences represent those areas that are most vital in the mind of the customer. While most effective, this value proposition takes considerable time to develop as it is strongly rooted in a deep understanding of customer needs. http://www.edbarrows.com/Resources/briefs/valueProposition.pdf IMPORTANCE OF CUSTOMER VALUE   A good customer value proposition is a technique why a customer should buy a product and also distinguish your product from competitors. Gaining a customers attention will help in growing sales faster and more profitable, as well as increasing its market share. Understanding customer needs is important because it helps promote the product. A brand is the perception of a product or service that is designed to stay in the minds of targeted consumers. It is desirable to build a strong and positive brand association with your offering. Three key dimensions: Extrinsic vs. intrinsic value Self-orientated vs. other-orientated value Active vs. reactive value PART 2 VALUE PROPOSITION FOR SAINSBURY Sainsbury maintain high quality of its services by keeping up high quality product at a fair price, through well-kept rooms with an attractive appearance to fast service and a friendly staff. Sainsbury ensures that all suppliers have been evaluated by Quality Attribute System (QAS) in order to provide quality product to the customer. It has different prices which are suited to different kinds of customer. Through the execution of high quality product Sainsbury has high price. However to adjust to the needs of less wealthy clients it also offers a wide selection of basic product at a low price. Sainsbury speed is moderately-high. Sainsbury team is trying to reduce queues through recent introduction of basket tills, self-checkouts as well as introduction of newest scan and pack system. Sainsbury also offers home delivery which can be obtained the very next day. Dependability is keeping a word to customers. Sainsbury provides customers quality product at a fair prices, fulfilling custom er expectation for fresh, safe, healthy and tasty food. Sainsbury respects environment by using environmentally friendly packaging. Queuing time is reasonable and deliveries are on time. Online Shopping at Sainsburys is also a great advantage. All the above provide a  high level of dependability  and are the reason why the Sainsburys brand remains on the market for 141 years, and this makes the Sainsbury differs from its competitors. Sainsbury started a new range taste the difference that aims to provide consumers desire to treat themselves at home, rather than spending money in buying expensive takeaways or eating outside. Sainsburys continuously investing in their clothing and home decor items to accelerate the growth in non-food sector so that they can reach to more customers so as to increase its market share and sales. (Euro monitor) Sainsburys continued launching innovate products, 1% fat milk was launched which was consumed by 2.5 million households due to which its sales for basics were up by 60%. (Euro monitor) QUESTION 2 Critically evaluating value proposition of Sainsburys VALUE PROPOSITION Sainsbury supermarkets follow the mission of being the customers first choice by its service and quality. Through the method of working simpler, together and faster it delivers an outstanding good service and quality. Sainsbury accelerating its growth in non-food sector so as to reach more customers. Online facility provides its customers to shop online for non-food items also. The company has a solid brand value although discriminating competitive advantage is clearly missing. From a customer point of view it is difficult to slot them in a specific category. The company is not able to create a good market which will make them distinguish from other supermarkets with concerns to price, quality, customer service and access to variety or inventory. Sainsburys was critized by the city for allowing Tesco in getting ahead in the market in terms of customer service, loyalty and price competitiveness. Sainsburys was also criminated for not promoting itself up to its standards and also running the same type of initiatives which was running by Tesco. So the Sainsbury has failed to promote its products and services. In the process to reconstruct its mission, company has changed its marketing strategy and sold successfully the home based products in the chain of UK market and its business in Egypt. This changes the company to focus on food retailing and related activities. Sainsbury maintains 100% service level as the online business is growing rapidly. Even so, there are some issue that need to be developed for example; delivering orders in full and on time. The online business is developing at a rapid speed gaining growth in overall market. During hectic periods picking large orders from stores could become an issue. (http://www.oracle.com/us/corporate/analystreports/corporate/ovum-sainsbury-cs-170835.pdf) MARKETING MIX The marketing mix used by Sainsbury to gain its competitive advantage in its retailing sector -. Product Sainsburys mainly focused in developing new product and its food quality which will be healthier to the customers. It provides more than 350 variety range of foods product which is produced to protect its natural flavour and taste of the product. Currently it has achieved to developed more than 600 organic lines to provide best range of food and major growth in groceries, bakery, and frozen foods. It has also launched a product called Blue carrot Calf known for the clear labelling of kid products which mention clear details of the products. The Sainsburys continuously concentrating on development of its product by launching a new programme every year. Price Price is the important component of the marketing mix for Sainsburys. Now a day Sainsburys is presenting its customers in UK the value for money. A lot of investment is made in improving quality and productivity in order to reduce the overall cost. For the customers in UK Sainsbury is offering, exceptional value for the money and the aim of the company is to lead the quality and become the favoured in term for the customers all through the market. If the price is cut it is not easy to get back again to the previous level without dissatisfying the customer. This is not decent for the business. Hence in short term price gain the store will be less affected where as in long term it would gain less positive. Sainsbury implemented a new strategy value for money after realising its price war in the market. A lot of investment is made in improving quality and productivity what it provides and efficiency of its activity in order to reduce the overall cost. The purpose of implementing a new s trategy is to achieve trust and value from the customer and continue its leadership. Promotion    Sainsbury gain to build up its solid brand image among the customers through various promotions. It mainly focuses on its own brand rather than the promoting other brands which they sell in the stores to form the greater wealth by its overall retail brand. Sainsbury uses different media for its promotion whereas TV, radio and advertising in cinemas to grow the company image. Sales promotions, merchandising and packing are also the key element for the promotion of the Sainsbury. Sainsbury launched Nectar Card as a main weapon for its promotion. This card is free for customers and gives discount points if customer used it in store at the time of shopping. Many other retailers are also using same type of promotions by issuing the card to customers and giving them free points for their money as these free points can be used automatically for discounts. Sainsbury store staff wears named T-shirt of the supermarket to defer as a worker to serve people. Place As per the Sainsbury it has 872 stores across UK whereas 837 super markets and 335 convenience stores. Various set up of stores are established across the country according to the needs and satisfaction of the customers and area. Sum stores are opened 24 hours a day for the satisfaction of the customers. Sainsbury is making large chain stores in different locations to create a world class distribution of groceries and work more effectively. Conclusion- Here we can see that Sainsbury always use the market mix to develop and implement its strategies by using the market mix. It satisfies the customers by improving the strategies which meet the needs of the customer. It always research on the market to know the interest of a customer who is able to buy its products. It continues to implement the market segmentation to develop its business strategies which shows the development of a business. Sainsbury use the market segmentation to display large variety of products and sell to deferent groups and to achieve large amount of sales overall. It offers a large number of products in a convenient location and opens the store for long hours. It also encourages the customers by easy cash options through debit card and credit card. It also offers the cash back facility to the customers on their purchases.   http://katamaneni12.blogspot.com/2010/09/macro-environment-and-marketing-mix.html Competitor Analysis TESCO- Competitor Company Profile Tesco is started by Jack Cohen in 1919. Tesco is biggest food retailer in the world, having 2318 stores and giving employment to more than 470000 people who serve millions of customer around the world. Tesco has a largest market in UK, where it operates under signs of Extra, Superstore, Metro and Express. Tesco offers more than 40000 products to customers including clothing and other non-food lines. Tesco vs. Sainsburys TESCO MISSION TESCO is to provide superior technical representation and to add value to a focused group of leading-edge, corporations by offering synergistic, valuable and highly innovate solutions for our customer design, procurement and manufacturing needs with continuous improvement of our quality, service and productivity to a completive advantage. TESCO VISSION What sets TESCO apart from other distributors is our commitment to customers success, by bringing an in-depth knowledge of their technology and the value added services needed to truly support the customer. The result is cost-efficient, rapidly delivered technical superior products that the customers take pride in. (http://www.tescoinc.co.kr/tesco/ecompany1.php) MISSION STATEMENT Sainsburys mission statement Our mission is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. Source: Sainsbury Web site Sainsburys companys vision for growth Sainsbury plcs present focus is to improve the performance of the core UK supermarket chain. Whilst doing so we will continue to explore and develop growth opportunities in other markets. Through implementing Managing for Value we will stretch our ambitions and challenge the conventional wisdom within the Company, thereby unlocking our potential and delivering value. Source: Sainsbury Web site DIFFERENCE STRATEGIES SAINSBURY STRATEGY: Sainsbury aims to provide quality products and good service at a competitive price through working faster, simpler, together and aimed to be the consumer first choice for food. Through a balance in sales growth, reduction cost and on-going margin improvements, Sainsbury look forward to progress growth. The company is dedicated to achieving industry leading margins within a dynamic, competitive market and to delivering strong double digit necessary profit growth in each year of its business programme. TESCO STRATEGY: Tesco has made a good progress with its strategy which consists of five elements reflecting its four established areas of motivation and Tescos long term promises on environment and community. The ideas of the strategy are: To be a successful international retailer To develop the core UK business To be as strong in non-food as in food. To develop retailing services such as Tesco Personal Finance, Telecoms and Tesco.com To put community at the heart of what we do. The market share of Tesco is 31.6% in the retail market and they also capture 50% of the grocery market share while Sainsbury has 16% and 22% of the market share respectively. Tesco sells massive products range and buy in big volume and sell it in cheap while Sainsbury buys product that are popular and their own branded product. 1/3 of the retail market is acquired by Tesco but Sainsbury is enabling to have this power. Tesco achieved its success by selling varieties of products; it is located within UK as well as overseas, they target every people. With this strategy Sainsburys have a difficult to keep up with Tesco. Sainsburys generally attract the middle class people with low class prices whereas Tesco attract all kind of people from all classes. Sainsburys is more concerned about the quality of the food they provide their customers while Tesco is concerned about reducing prices to attract their customers. Tescos main advertising approach is money saving Every little help and Sainsburys Taste the difference however during the crisis time they are one of the same. Sainsburys slip its second position in 2008, losing to Asda. Leader Tesco enlarged its market share in the year, moving ahead of Sainsburys. Sainsburys has less variety of non-food items as compared to Tesco. At the end of the evaluation period, non-food items were the reason for growth for the major supermarkets. ( http://www.oracle.com/us/corporate/analystreports/corporate/ovum-sainsbury-cs-170835.pdf) MANAGEMENT Sainsbury CEO Justin king has done a great job in strengthening the brand, improved turnover at a rate of 5.5% a year and profit increases by 6.7%. king main focus was on UK store expansion rather than overseas and total number of store has been increased from 583 in 2004 to 827 today. Tesco CEO Sir Terry Leahy has different approach as compare to Sainsburys CEO Justin King. In his fourteen year term he has heavily invested in overseas expansion. In 1999, within UK Tesco generated 90% of its turnover and now its less than 70%. GROWTH POTENTIAL Tesco has its setups in 14 countries but that doesnt mean Sainsburys lack growth opportunities. Sainsburys results in past years in the proof of this and continuing achieving high growth rate without international expansions. To exist in this competitive market Sainsburys has done well by opening new stores across UK, adding new non-food products and banking services to existing stores. Tesco on the other hand, have more growth opportunities in Asia and other countries. Tesco is a big player than Sainsburys, for example: if we compare past twelve months results Tesco has  £56.9 billion turnover versus Sainsburys  £19.9 billion. (http://www.fool.co.uk/news/investing/company-comment/2010/07/16/a-foolish-fracas-sainsbury-vs-tesco.aspx) CUSTOMER OUTCOME AND EXPECTATION f Brand image and relationship building in a business to company market depends on how well company satisfies its customers. Sainsbury keep high quality of its services by providing high quality products to customers at a fair price. It has different prices which are suited to different kinds of customer. It provide basic product at low price to customer with low income. Sainsbury want to make it easier for customer to shop ethically and sustainably so they making every effort to live up to their expectations. Therefore from the above model, which explains between the company service and quality Sainsbury can be placed into high quality as well as service offered by the company and received by customers. Question 3 http://www.universityessays.com/example-essays/global-markets-sainsburys.php Mission statement serves a dual purpose by helping employees to remain dedicated on jobs as well as boosting them to find innovative ways of achieving company objectives so that productivity can be increased. It is common that large companies spend years and millions of dollars developing and refining their mission statement. NEW MISSION STATEMENT OF SAINSBURYS To become the UK best retailer company and earn customer lifetime reliability. NEW VISSION STATEMENT OF SAINSBURYS NEW VALUE PROPOSITION Source: Barnes, C. et. al., 2009 Creating and Delivering your value proposition p 31 Market: Sainsbury already caters to the middle class customers by providing products at affordable prices, but since Sainsbury maintains high quality amongst its products, the cost somewhat becomes high (in a comparative sense to its competitors). Sainsbury needs to provide these products at a more reasonable price to cater to the working class as well and thereby expand its existing customer base. Value experience: Benefits should include high quality at reasonable price. To reduce the travel costs Sainsbury needs to focus on locations of its stores so that they are effortlessly within the reach of its customers. Online sales should also be made easy. Complaints should be minimised by providing a good after sales service and monitoring customer feedback. Offerings: Place should include a focus on central locations. Product should include highest possible quality at affordable prices, new and innovative products could also be introduced to increase sales. Since the financial downturn of 2008 had drastic effects on the economy, consumers are trying to save as much as possible hence Sainsbury needs to keep the prices of its products as low as possible. Promotion should involve promotion of sales through discount vouchers or limited offers (e.g. buy 2 get 1 free) and continuous advertising through all available media types. Benefits: products need to be provided at the lowest possible price maintaining high quality. Constant customer feedback should be facilitated in order to keep track of its customers satisfaction. Alternatives and differentiation: Since Sainsbury focuses on quality more than the price of its products. The quality of Sainsburys products is higher than most of its competitors, but this phenomenon is not the same when it comes to price. Sainsbury needs to balance between its price and quality since its competitors such as Tesco are providing products at a lower price that is offered by Sainsbury. Proof: IMPLEMENTATION PLAN By using Ansoff Matrix tool for strategic marketing planning help to improve the position of J. Sainsbury. It accelerate to do best strategic direction depending upon the need/desire to penetrate existing or new markets with existing or new products. (http://www.emp.ac.uk/linspdfs/marketi2.pdf) If Sainsbury need to reconstruct their values, strengths and beliefs they need to split up their position in the existing market. They facing extreme competition in the real market they must innovate and improvise in new markets with their existing product offering. Partnership is a necessity in the domestic market since this is the basis of the business and its primary values. It will help the Sainsbury to rebuild its image and the connection with existing customer by confirming them the best quality, best product offers at competitive pricing. Sainsburys need to improve in its Information Technology system so that information can be processed faster and stocks can be reloaded at a faster pace. The shelfs are always stocked well and the customers keep getting informed about the available varieties. All these hard work make the shopping experience enjoyable and satisfying for the customers. As the world faced recession almost globally, Sainsbury should avoid price related conflicts and must follow specific price strategy. Since customer will not be willing to pay high prices even for the best quality products hence low pricing should be planned for the quality product. Identify problems and in time solving them as quickly as possible so that they build strong communication at every step of the channel. To introduce some products this will give a comparative advantage over their rivals. Sainsbury should open local stores in the city rather than on the outskirts of the city. Customer generally chooses to purchase in local shop rather than supermarkets to save time and money. Introduction of pay point or post office to the store would be a good idea to attract customers. The customer immediately after purchase can pay their bills without wasting time to reach these places elsewhere in the city. Sainsburys need to increase its online shopping service in non-food items, so that customer can shop online more comfortably. I would recommend Sainsburys to deliver every little helps to make it a healthier place for shop. Use simple processes so that shopping is better for customers, simpler for staff and cheaper for Sainsburys.

The Dilemmas of Conscience in The Crucible Essay -- The Crucible Moral

The Dilemmas of Conscience in The Crucible The play "The Crucible" was written by Arthur Miller written 1950's but was first performed in 1953. It is set in Salem, Massachusetts in the spring of 1692 and is about a small community torn apart due to accusations of witchcraft. In this essay I am going to write about the affect that conscience has on peoples' minds and decisions. Miller once said "Now I wanted to move closer to a conscious hero". By this he meant after his last play he wanted to move closer to a character that was aware of what he has done i.e. sins and that he becomes a hero for it. I will analyze John Proctor, Reverend John Hale and Goodwife Elizabeth Proctor because these three all have their own moral struggle due to the witch-hunts. Arthur Miller has based his drama on a true story, which happened in Salem in 1692. The names of the characters he used were actually the people involved. He found out their names from his visit to Salem to look at the court records. He had changed their characters slightly i.e. making Abigail Williams older. Also at the time of him writing the play there were the McCarthy witch hunts for communists, which as a writer miller himself was thought to be communist. He was interrogated by the government and was under pressure to name names and confess just as John Proctor was, so Miller can relate to Proctor's situation. The first person I am going to analyze from the play is John Proctor. He is the central character and the "conscious hero" Miller was referring to. He is a farmer in Salem and is in his middle thirties with a wife and three sons. He is "even tempered" and has a very dark secret, his infidelity with Abigail Williams, "before you go... ... are faced by each of the characters I have studied. There are other characters beside the ones I have studied that face a battle with their conscience. These people are Mary Warren and Danforth. Danforth faces a struggle with his conscience as he has to make the decisions of who dies and who lives and each death is on his conscience for the rest of his life. Miller wanted a conscious hero central to his drama because he thought that it related to his own life and the events going on around him at the time There are a few people in The Crucible that appear to have no conscience at all. These people are Abigail and The Putnams. Deep down I think the play The Crucible is all about the battles people face with their conscience and the different ways in which people deal with it. It is the central story line, upon which the entire play is based around. The Dilemmas of Conscience in The Crucible Essay -- The Crucible Moral The Dilemmas of Conscience in The Crucible The play "The Crucible" was written by Arthur Miller written 1950's but was first performed in 1953. It is set in Salem, Massachusetts in the spring of 1692 and is about a small community torn apart due to accusations of witchcraft. In this essay I am going to write about the affect that conscience has on peoples' minds and decisions. Miller once said "Now I wanted to move closer to a conscious hero". By this he meant after his last play he wanted to move closer to a character that was aware of what he has done i.e. sins and that he becomes a hero for it. I will analyze John Proctor, Reverend John Hale and Goodwife Elizabeth Proctor because these three all have their own moral struggle due to the witch-hunts. Arthur Miller has based his drama on a true story, which happened in Salem in 1692. The names of the characters he used were actually the people involved. He found out their names from his visit to Salem to look at the court records. He had changed their characters slightly i.e. making Abigail Williams older. Also at the time of him writing the play there were the McCarthy witch hunts for communists, which as a writer miller himself was thought to be communist. He was interrogated by the government and was under pressure to name names and confess just as John Proctor was, so Miller can relate to Proctor's situation. The first person I am going to analyze from the play is John Proctor. He is the central character and the "conscious hero" Miller was referring to. He is a farmer in Salem and is in his middle thirties with a wife and three sons. He is "even tempered" and has a very dark secret, his infidelity with Abigail Williams, "before you go... ... are faced by each of the characters I have studied. There are other characters beside the ones I have studied that face a battle with their conscience. These people are Mary Warren and Danforth. Danforth faces a struggle with his conscience as he has to make the decisions of who dies and who lives and each death is on his conscience for the rest of his life. Miller wanted a conscious hero central to his drama because he thought that it related to his own life and the events going on around him at the time There are a few people in The Crucible that appear to have no conscience at all. These people are Abigail and The Putnams. Deep down I think the play The Crucible is all about the battles people face with their conscience and the different ways in which people deal with it. It is the central story line, upon which the entire play is based around.